New Holland Construction Names Weisbaum Head of North American Business

New Holland Construction has announced the promotion of Brian Weisbaum, a CNH veteran who has led several initiatives for both CNH construction brands, to the company’s new head of New Holland Construction, North America.

As the former head of Network Development and Sales Support, and Global Customer Experience for both CNH Construction brands, Weisbaum brings a wealth of experience and a new vision to New Holland Construction. Weisbaum’s top priority will be strengthening New Holland’s dealer network and building stronger dealer relationships, along with a heavy focus on bringing digital retailing to the construction industry.

At the first-ever New Holland Construction National Dealer Meeting, held in early 2025, Weisbaum mapped out his vision for the next chapter of the brand, dubbing 2025 as “the year of the dealer.” That vision includes taking advantage of growth opportunities at existing dealerships, expanding the dealer network with new touchpoints, investing in a robust digital retail platform and supporting dealers by simplifying their experience with the New Holland brand.

Weisbaum will replace outgoing Tyler Mills, who led the North American business between 2020 and 2024. Mills will move into a new CNH position as Head of Construction Parts Commercial, North America, overseeing parts and aftersales commercial operations for CASE and New Holland Construction brands.