Georgia Restaurant Association unveils new brand identity

The Georgia Restaurant Association (GRA) is embarking on a rebranding initiative with Street Studio Creative. This strategic collaboration was designed to refresh and realign GRA’s brand identity with its mission—to be the trusted source where hospitality owners and operators gain a competitive edge to grow their businesses and strengthen the hospitality industry in Georgia.

The goal of the rebrand was not only to modernize the association’s image but also to create a stronger, unified voice that reflects its expanding influence and value to members across the state.

GRA partnered with Street Studio, strategically and creatively, to guide the organization through a comprehensive rebranding process that uncovered its core strengths, amplified its mission and shaped a refined visual and verbal identity. The result is a bold, elevated brand presence that enhances visibility, strengthens member connection and reinforces GRA’s role as the definitive voice and resource for Georgia’s restaurant industry.

Street Studio Creative was selected as the agency of record based on its deep expertise in restaurant branding, event and promotional support and creative strategy. With more than 15 years of experience, the agency has built a strong reputation by partnering with some of the most prominent restaurant groups across Georgia, including Sedgwick Restaurant Group, LEAD Hospitality and Clean Plates Restaurant, among others.

“The GRA is dedicated to supporting Georgia’s restaurant community, and as we grow, it’s essential that our brand reflects our mission and impact,” says Stephanie Fischer, GRA president + CEO. “Street Studio Creative’s deep-rooted experience in the restaurant and hospitality sector made them the ideal partner to lead this initiative.”

In the name of the brand

As part of this partnership, Street Studio Creative offers exclusive incentives and branding support to GRA member restaurants, particularly those experiencing growth or preparing for expansion. Street Studio is more than a creative firm—the agency is a strategic partner focused on defining each brand’s unique difference, elevating guest experiences and building lasting brand awareness.

“Our agency has always been passionate about helping restaurants and hospitality businesses define their brand difference, connect with their audience and thrive,” says Lisa Weltsch, founder & CEO of Street Studio Creative. “Partnering with the GRA aligns perfectly with our mission, and we’re excited to bring our expertise and strategic partnerships to help support Georgia’s restaurant industry.”

The Georgia Restaurant Association’s (GRA) mission is to be the trusted source where hospitality owners and operators gain a competitive edge to grow their business and strengthen the hospitality industry in Georgia. The Association is the voice throughout the hospitality industry in Georgia. We provide a statewide platform for collaboration and leadership on advocacy issues, along with valuable resources for our members.

As a trusted ally, the GRA empowers hospitality owners to focus on their passion—delivering exceptional dining experiences. With the GRA, Georgia’s restaurants can thrive, evolve and elevate their vital role in the state’s economy and community.

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Georgia Restaurant Association unveils new brand identity

In the name of the brand

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