Category: brand
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The Role of Local SEO in Building Stronger Australian Brands
Australian consumers rarely start with brand loyalty. They start with proximity, relevance, and reassurance. A local search result often becomes the first handshake between a business and a potential customer. When a brand appears consistently in suburb based searches, map results, and local listings, it sends a simple message. The business is active, reachable, and…
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Product Design Truths They Don’t Teach in Design School/title
The Day We Redesigned Something That Wasn’t Broken CEO walked in with screenshots from a competitor. “Our app looks old. We need to modernize.” Translation: they saw something shiny and assumed shiny equals better. We tried explaining that their current design worked well—users could navigate efficiently, complete tasks quickly, find features easily. Didn’t matter. Perception…
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3 Best Brand Mentions Services to Grow your Brand in 2025
Most brands don’t struggle because their product is weak — they struggle because people simply aren’t talking about them online. You can publish blogs, run ads, and post on social media, yet still notice that competitors with average products outrank you. Why?Because they’re being mentioned everywhere — on blogs, resource pages, news sites, and industry…
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Professional Fonts: How to Choose the Best
Fonts are very important in design. A professional font helps make text clear and easy to read. It makes designs look clean and strong. The right font can make a poster, title, or project look professional and nice. Many designers, including TYPETYPE, help choose the best fonts for every project. Why Professional Fonts Are Important…
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How Packaging Architects Build Value and Trust
We often focus intently on the product itself, the innovation, the features, and the promises it holds. Yet, before that tangible interaction, a silent narrative unfolds, whispered through the materials, the design, the very structure that encases our anticipation. This initial encounter, the moment a customer holds the packaged product, is a powerful, often subconscious,…
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Using Wholesale Printing to Strengthen Your Brand
Creating a brand from the ground up is not a walk in the park, and this is where you need to step up and introduce yourself to your potential customers. You need to create a logo that tells stories and make sure that the colors are consistent with your trademark. Marketing strategies should work well…