Category: Business Development
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Is Your Business Head in the Clouds?
Cloud computing is the latest buzzword. Everyone has heard of it, most people have talked about it, but surprisingly few people know exactly what it is. Even fewer people are prepared to ask someone to explain. Yet as it’s one of the most on-trend ways of organising business tools, every business owner and manager should…
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The Fatal Four – Construction Safety Infographic
Over the past decade, construction has seen an enormous drop in fatal and non-fatal work injuries. However, the number of construction-related work fatalities was still 775 in 2012. Viewpoint created the infographic below to give a deeper look into these construction safety statistics. One of the most interesting facts they uncovered was that even though…
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The Top Trends Among Construction Software Buyers
In 2013, Software Advice spoke to thousands of buyers evaluating new construction software. They’ve analyzed the results and published a report with some very interesting results. The report uncovered the following key findings (among others): 78 percent of buyers have no deployment preference, whereas most buyers in other industries tend to prefer Cloud-based systems. The…
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Sealing the Deal with Buyer Bait – The Secrets of Dressing Your Housing Project
For even the finest architectural gems, selling a new build is not just about selling cutting edge design. The property market relies upon selling emotions. How will the buyer feel when they live there, holiday there or build a business there? The only way to create these emotions for a buyer is to set the…
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Social Media Marketing Strategies for Architects – Interview with Enoch Sears
Enoch Bartlett Sears is an architect and founder of BusinessofArchitecture.com, a site devoted to advancing the cause of great design by helping architects master the fundamentals of running a great business. On Business of Architecture he researches and shares information on marketing for architects: how architects can reach new clients and win more of the…
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Is it Time to Invest in Construction R&D?
We are now on the verge of many demand-driven and technological upheavals that would justify higher stakes in construction industry R&D. Companies that are open to cross-industry collaboration and use professional research resources can get a competitive advantage. Compared to the economic significance of the construction industry, R&D investments among AEC companies are quite small.…
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How Today’s Potential Buyers Evaluate AE Firms
In the past, prospects looked primarily to referrals and references for insight when they evaluated AE firms. But the game has changed, and new tools like SEO and social media raise new questions. How are buyers really checking out sellers today, and which tools no longer get the job done? Hinge Marketing conducted wide-ranging research…
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4 Keys to Preventing Lock Out Tag Out Violations
Lock Out Tag Out violations are among OSHA’s top 10 most frequently cited standards, resulting in fines that can soar to $100,000 or more per violation. Usually, when OSHA finds one violation they locate many others. OSHA notes that LOTO violations account for nearly 10% of workplace injuries and fatalities every year. On the surface,…
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Top 10 Mistakes Construction Companies Make
Within the next 5 years, about 80 percent of construction companies may not make it. Here are the top 10 reasons why: Running a business without a business plan Businesses will always have risks. These things are completely inevitable. What’s foolish, however, is to run them with no effective planning. A business plan will always…
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Construction Marketing Outlook 2014 – Survey Results
Construction Marketing Association conducted a national survey of construction professionals to further understand current marketing plans and priorities in the construction industry. For 2014, 86.8% of respondents indicated they plan to increase their overall marketing activities and budgets, while 13.2% reported a planned decrease in marketing budgets. The respondents were asked the following questions: 1. For…