Category: OpenAsset
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Technical Skills Every AEC Marketer Needs
Master These Eight Tech Skills to Advance Your Marketing Career Life and work in the post-Covid world are drastically different from what they were just a few years ago. From AEC and real estate to marketing and education, every sector has either embraced digital transformation or realized the necessity. Today’s hybrid workforce is reliant on…
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How to Help Your AEC Firm Win More Business
The ongoing pandemic forced many AEC firms to fast-track technologies that enable hybrid workforces and new ways of doing business. Faced with the challenge of driving further digital change, AEC executives are now looking for ways to not only enable their team with the tools they need, but also drive business development in the post-pandemic…
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AEC Industry Outlook Survey for 2022
We surveyed more than 500 architecture, engineering, and construction professionals looking for their thoughts on the future of the AEC industry in 2022. We discovered that AEC firms are on the hunt for new opportunities in 2022, but still reeling from lessons learned in 2021. This article delves into the 2022 AEC Industry Outlook Survey,…
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Post-Pandemic Marketing Trends Impacting AEC Marketing
AEC Marketers Report Struggle to Provide Consistent Brand Image The Covid-19 pandemic changed the way we live and work. From construction and real estate to engineering and architecture, hybrid workforces are now the norm throughout the built world. AEC firms—and the marketers that promote them—must now adapt to the new environment if they are to…
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AEC Marketing Guide: Software to Include in Your Martech Stack
AEC marketing is unlike any other form of marketing because the AEC industry is unlike any industry. To succeed in AEC marketing you need to be more than an expert marketer. You need to be an AEC expert and have the expertise to not only provide a consistent brand image, but also capitalize on lead…
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2021 United States Construction Survey
Survey Finds Stress and Opportunity in Construction Sector Despite a challenging year, construction firms are largely on track to meet or exceed their goals for 2021. To better understand the state of the construction sector, we leveraged a third-party research firm to survey 500 construction firms around the country. Here we discuss key takeaways from…
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Maximizing the Value of Digital Assets in AEC Companies
AEC firms have a huge and constantly growing repository of photos and other digital assets. How to manage them effectively for marketing, sales, and PR is the topic of this podcast interview with Daniel Emmerson, Co-Founder and Joint CEO of OpenAsset. “Our vision is to inspire people through visualization of the built world,” says Daniel.…