Category: Rental Business
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6 New Products for General Equipment and Tool Rental
New products are introduced to the general equipment and tool rental industry all the time. Whether these are announced as an updated solution, a brand new tool, or new equipment to add to your lot, these products found a problem and have been designed to address it. As published in the March/April 2025 issue of…
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ARA Addresses Rental Equipment Theft
Picture this: a customer comes in requesting a specific piece of equipment they need for the next couple of days. It’s in stock. You do your due diligence, capture their information, set up the agreement, take payment, etc. After a quick inspection and confirming the machine is in good order, it’s brought around to the…
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Eye On Rental: Equipment and Tool Rental Industry 2025 – Strength and Growth
In my opinion, the American equipment rental industry is strong and is on the brink of phenomenal growth. I believe the combination of relatively low inflation, increased infrastructure and construction spending and a more business-friendly administration all point to considerable potential for rental companies. Technology and social media continue to have a dramatic effect on…
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State of the General Equipment and Tool Rental Industry 2025
The entire construction industry has been tasked to continue to do business with less. Professional contractors are struggling with a challenged labor market, homeowners face high interest rates, and wages aren’t keeping up with the price of goods. All of these factors plus many more are pushing everyone to do more with less. Yet, there’s…
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Women in Rental | For Construction Pros
While the demographic remains a minority in the industry, women are a pivotal group throughout general equipment and tool rental on both the business and manufacturer side. According to the Bureau of Labor Statistics 2024 data, 11.2 percent of women are employed in the construction industry (up from 10.3% in 2021). While this isn’t a…
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Women in Rental: Alyssa Billings and Nicole Bourget of Sunbelt
Sunbelt Rentals officially launched its female employee-led employee resource group WISE (Women. Inspired. Supported. Empowered.) in November 2022. Providing members opportunities to network and collaborate, the group’s goal is to continue to create an inclusive workplace, increase employee retention, and form mentor/mentee relationships. Co-presidents of this group, Alyssa Billings, manager of market logistics operations –…
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Women in Rental: Kara Longmire, co-president of Alert Rental
Kara Longmire, CMA, CSCA, is the co-president and CEO of Alert Rental, one of the leading rental management solutions to single-store and multi-store rental operations across North America. Rental connected with Longmire over email for a few questions. Rental’s The Bottom Line Podcast Catch this episode of Rental’s The Bottom Line podcast where former Rental editor Alexis Brumm speaks with Kara…
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Women in Rental: Jenny Smith Price of KATO
As part of a series featuring women in the equipment rental industry, Rental has queried a few individuals to represent various aspects of the job and share their points of view on the industry. One of those is Jenny Smith Price, President of Sales and Operations at KATO Compact Excavator Sales (CES). KATO-CES is a…
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Rethinking Pricing as Tariffs Hit
Trump’s election will likely improve demand conditions for construction spending but also include risks based on tariffs, project timing, and completion due to labor and supply implications from policies. Early themes from builders, remodelers, and contractors indicate optimism from the election outcome partly due to clarity and certainty of administration tone for the next four…
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8 Things You Need in Your Next Rental Software Provider
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As a rental business operator, making big decisions can feel like standing on the edge of a cliff. When it comes to switching to a new software provider, the fear of the unknown can certainly be daunting, but taking that leap could lead to thrilling new opportunities and a smoother journey ahead. Here are eight signs…