Tag: AZA
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Luxury Fitness: Design’s Role in Elevating Elite Gym Brands AZA
While budget gym chains have struggled in recent years with well-known brands like Gold’s Gym and 24 Hour Fitness going under, many luxury fitness centers are expanding both offerings and square footage, according to sector experts. This means the high-end membership fitness sector is increasingly competitive, with brands working hard to differentiate. While unique offerings,…
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AZA Transforms Wall Street Lobby into Aesop Store
“Manhattan is a grid of architectural islands. A rigid chaos of concrete, steel and glass. Each skyscraper is a self-contained universe, presenting a tall, hard façade to the street. In this way, the pedestrian’s experience is vertically enclosed, limited to straight lines and right angles. When one steps into a building, however, an interior world…