Tag: Company
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Your Next Vision – A Guide for Creating a Compelling Vision for Your Company
Does your company need a compelling vision to take you to the next level? To help you on the journey, we wrote a guidebook, Your Next Vision. How this book came about What is the new way to create products and services in today’s online world? First, build your audience. Then, understand them. Finally, create…
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How to Start Service Productization in Your Design Company
If you’re running a small design firm and would like to increase your productivity, consider productizing your services. I just gave a presentation at the Business of Architecture Summit on service productization. I quoted Jorma Sipilä, a Finnish consultant, who wrote: “A service is productized when it can be licensed or its ownership can be…
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What is the Purpose of Your Company?
Can you recall why your firm was originally founded and why it got its first customers? Is that purpose still the guiding principle? Or has your company evolved and found its true place in the world over the years? In any case, understanding your company’s purpose is essential to your strategy. It is the magnetic north of your strategic journey.…