Tag: Content
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Smart Content Organization for Enhanced Electronic Display Performance
Businesses and companies are depending more and more in the digital age on digital signs to interact with their consumers. Whether for brand interaction, information sharing, or advertising, electronic displays have to be properly chosen to grab attention and successfully transmit messages. Maximizing interaction and improving user experience depend critically on the way materials are…
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FGIA Offers Technical Speaker Content at Annual Conference
Speakers during the Fenestration and Glazing Industry Alliance (FGIA) 2025 Annual Conference will share technical expertise on a range of topics, including high-performance fenestration adoption, stretch energy codes in Massachusetts, impacts of Canadian code changes and the safe handling of hurricane resistant products. Join FGIA February 17-20 in Orlando, Florida, by registering now. “We know…
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What is Content Marketing and why AEC Companies need to do it – Interview with Joe Pulizzi
In this podcast episode, I interview Joe Pulizzi, the leading content marketing expert. We talk about why content marketing is valuable for AEC firms, where to start, and how to stay successful. Joe Pulizzi is founder of Content Marketing Institute, the leading education and training organization for content marketing, which includes the largest in-person content marketing event in…
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Research: AEC Content Marketing Pays Off
The AEC edition of the Hinge Research Institute’s Visible Expert℠ study report is a must-read for business owners. It shows why becoming a Visible Expert℠ is good for business. It also demonstrates why content marketing is an essential strategy for AEC experts. The Hinge Research Institute studied over 530 professional services firms to identify their…
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B2B Content Marketing Tactics – AEC Business
Content marketing is a recent term, but the concept is age-old. Instead of just pitching your product or services, or creating traditional ads, you provide information that makes your customer more intelligent. Content marketing is perfect for A/E/C business. Buyers need to form a clear picture of their needs, possible solutions, their advantages and disadvantages during the whole…