Tag: Evaluate
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How to Evaluate Sustainability Innovations in Construction
I attended a doctoral dissertation defense at Aalto University in Otaniemi on Friday, September 15, 2016. The candidate, Juho-Kusti Kajander, M.Sc. (Econ.), presented his thesis on how construction industry companies can evaluate their sustainability innovations and the economic benefits of innovation investments. Juho-Kusti’s thesis is titled “Evaluation of sustainability innovations in the construction sector.” In his…
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How Today’s Potential Buyers Evaluate AE Firms
In the past, prospects looked primarily to referrals and references for insight when they evaluated AE firms. But the game has changed, and new tools like SEO and social media raise new questions. How are buyers really checking out sellers today, and which tools no longer get the job done? Hinge Marketing conducted wide-ranging research…