Tag: Important
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Why Collaboration and Visualization are Important for Developers
When the developers of Hudson Yards needed to pre-sell $1.7 billion worth of luxury condos, they didn’t just order glossy renders. Instead, they invested months into an intensive collaboration with visualization specialists, architects, and sales teams. This approach might seem excessive until you consider the stakes: in today’s market, visualization can make or break a…
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The Spanish Home Re-REVEAL + Some Important Design Lessons I Learned From It
For those of you who have been around since the beginning (I LOVE YOU) you’ll recognize this project, but for those who are new in the last 8 years you might not remember this lady. This was a house I designed over 10 years ago (I think even before I had Charlie and he’s 11…
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Why is Sensory Testing Important?
It doesn’t matter whether you are a start-up or a superbrand, sensory research and testing can help your company gain valuable knowledge that will help you to improve your product. Thorough sensory research can not only establish exactly where your product fits in to the marketplace, it can also help you to refine your product…