Tag: Marketing
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Laminators Inc. Adds New Sales, Marketing Team Members
Laminators Incorporated, a leading full-service manufacturer of architectural specialty, sign and OEM solutions, announces the recent appointment of key Sales and Marketing personnel. This advancement is in direct support of the company’s mission to provide their customer base with quality products, innovative turnkey systems and best-in-class service. “We are excited to welcome Patrick, Ebeth and…
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nobilia North America Names Jenn Ocampo VP of Marketing
nobilia North America, the worldwide market leader for kitchen furniture, has appointed Jenn Ocampo as Vice President of Marketing and Communications. She brings more than 15 years of marketing, brand and communications experience to her new role and growing team. In this newly created role, Ocampo will report directly to Cheryl Fenelle Dixon, Chief Marketing…
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Lawyer Marketing: Sophisticated Strategies – CCR-Mag.com
The modern legal landscape demands more than just legal expertise; it requires a strategic approach to marketing. Building a successful legal practice hinges on effectively reaching and engaging potential clients in a competitive digital environment. This article unveils the intricate strategies that underpin effective lawyer marketing, demonstrating how a comprehensive approach can elevate a practice.…
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TEG Appoints Frank Anzures as Director of Sales & Marketing
Transformation Entertainment Group (TEG), a leading technology distribution company, is proud to announce the appointment of Frank Anzures as Director of Sales and Marketing. “In this role, Frank will spearhead the strategic development and execution of sales and marketing initiatives to drive growth within TEG’s product and service offerings,” said Tom Schwartz, TEG CEO/President. “Frank…
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Post-Pandemic Marketing Trends Impacting AEC Marketing
AEC Marketers Report Struggle to Provide Consistent Brand Image The Covid-19 pandemic changed the way we live and work. From construction and real estate to engineering and architecture, hybrid workforces are now the norm throughout the built world. AEC firms—and the marketers that promote them—must now adapt to the new environment if they are to…
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AEC Marketing Guide: Software to Include in Your Martech Stack
AEC marketing is unlike any other form of marketing because the AEC industry is unlike any industry. To succeed in AEC marketing you need to be more than an expert marketer. You need to be an AEC expert and have the expertise to not only provide a consistent brand image, but also capitalize on lead…
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Communicating Construction – PR and Marketing for Contech
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What is Content Marketing and why AEC Companies need to do it – Interview with Joe Pulizzi
In this podcast episode, I interview Joe Pulizzi, the leading content marketing expert. We talk about why content marketing is valuable for AEC firms, where to start, and how to stay successful. Joe Pulizzi is founder of Content Marketing Institute, the leading education and training organization for content marketing, which includes the largest in-person content marketing event in…
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Referral Marketing Is No Longer What You Think It Is
In a recent survey of professional services firms’ top priorities and initiatives in 2015, the Hinge Research Institute found that referral marketing is the top marketing initiative this year. However, referral marketing is no longer what it used to be. In a new guide, Rethinking Referral Marketing, Hinge explores the reasons for the shift, and how…
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Research: AEC Content Marketing Pays Off
The AEC edition of the Hinge Research Institute’s Visible Expert℠ study report is a must-read for business owners. It shows why becoming a Visible Expert℠ is good for business. It also demonstrates why content marketing is an essential strategy for AEC experts. The Hinge Research Institute studied over 530 professional services firms to identify their…