Tag: Zigs
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When Everyone Zigs, Zag: Peter Vesterbacka on Standing Out
Peter Vesterbacka did not introduce himself as CMO. At Rovio, his title was Mighty Eagle. Every time he handed out a business card, people asked what that meant, and that curiosity opened the door for a story. For Vesterbacka, whether you’re building Angry Birds, founding Slush, or pitching at the Nordic PropTech Awards, branding and…